Use Google Webmaster Tools to Optimize Your Website.

Friday, 20 August 2010 11:31

Google Webmaster Tools

6 February 2012 - 6/02/2012

Deciding to hire a search engine optimizer can improve your website features and functionality. But it’s a risky one too because you may lose your money if it fails to give the desired output. It is important to know about the advantages as well as the damages a search engine optimizer can do to your website. An educated consumer is better because he knows about the technicalities and functionality in a better way. Before you begin your research for an SEO, it’s important to become familiar with the Google’s webmaster tools and guidelines for the optimization of your website.

Following methods will help Google to rank your website. Even if you don’t want to implement these guidelines then we recommend you to just have a look because there are certain things that can make your website restricted and if a website is penalized it may no longer show on Google or any site associated with it.

Design and content plan:

• The arrangement and links of a website should be very clear. Make one static link through which a page can be reachable.
• Include a site map so that viewers can visit your website easily. An offer map with links gives a good opportunity to view the significant parts of your easily.
• Reasonable no. of links should be there. Do not add too much that will confuse the viewer.
• Useful and relevant information can make it functional.
• Think about the words and phrases that the user may type and include those key words in your web pages.
• Use text to describe important links, names and content. Google crawler does not recognized text in images. Make use of ALT attribute for images containing textual content.
• <title> and ALT attributes should be descriptive and accurate.
• Correct the broken links and ensure the right HTML
• Every spider search engine does not recognize the dynamic pages (like URL containing character “?”) as well as static pages.

Technical plan:

• Use Linux browser to examine your website because most search engines view in this style. If you have any features like JavaScript, cookies, session IDs, frames, DHTML, or Flash does not make the site visible in a text browser then spiders might feel problems in crawling your website.
•  Ensure that your website supports "If-Modified-Since" HTTP header, this feature helps Google to recognize the changed content of your website sine the last spiders crawled on it. It will save your bandwidth.
• Use robots.txt file on your website. The file tells spiders which directions can be crawled and which can not. Have its updated version so that you do not block the Googlebot crawler.
• If a system management system is bought by your company, try to ensure that the search engine spiders can crawl pages and links.
• Robots.txt prevents crawling of automated pages that are useful for the consumers.
• Test the website and ensure it appears correctly in various browsers.
• Monitor your website’s performance and keep adding quality content to make your visitors more satisfied.

Quality plan:

• Pages should be made specifically for users not for search engines.
• Avoid activities to just improve your website ranking.
• Do not participate in link schemes for improving page ranking. Avoid links to spammers or bad neighborhood as it will affect your own ranking.
•  Use of unauthorized computer programs to check the ranking should be discouraged as such programs usually violate Terms of Service. Google does not approve the use of programs such as WebPosition Gold™ as it sends automatic queries to Google.

6 February 2012 - 6/02/2012