How to build a search engine friendly website?

Friday, 13 August 2010 21:44

Search engine friendly website. How to build a search engine friendly website?

6 February 2012 - 6/02/2012

Website is a source or medium to attract and retain customers. It is a best source to stay in touch with your customers as compared to other sources. In order to have a world wide reach, search engines works for your website and give it presence all over the world. For this reason, your website should be search engine friendly website. So always try to build search engine friendly website. It is not difficult to build but needs true keenness and devotion if you want to generate more traffic and achieve success in the internet world. A website is of no use if it is not able to be viewed by yahoo, Google and other search engines.

Here are some key points which should be considered while creating a search engine friendly website.

Objective and content

Every website has some objective, so first job is to effectively communicate the main purpose of the website that what products and services the site is offering. To create effective communication, the contents of the website should be designed in a very simple way. The contents should be clear, unvarying and straight to the point. Main points should be communicated on the top of page where user will firstly view. The contents of the website should be precise and to the point so the viewer can easily read and understand the whole thing quickly. They should be created according to the targeted market.

So begin with the end user in mind. If you are providing a good content, search engines will find website easily.

Relevant and Precise Text

The information regarding website should not be excessive. It should be specific and precise thus not taking much time of the viewers. The name of the website, theme and other keywords should be boldly presented to capture the viewer’s eye. Theme and keyword should be unique and interesting. The title of the page should be descriptive. The text should be plain HTML text. Careful attention should be paid to the font style, grammar and spelling.

Web Address

Web address should be created similar to the HTML title page.  Avoid using long web addresses as they are not user friendly.

Meta Tags

Information regarding Meta tags should be properly and regularly managed by website owner and developer as they play an important role in helping search engines to find out more information about your website. They contain related keywords and description of the page. The owners of the website must have the potential to create unique Meta tags. Such unique and managed Meta tags will place the website higher in the search engines. The description Meta tag is very vital to creating page's abstract in search engine pages.

On the whole explicit factors

• Avoid using splash pages as they can have a poor impact on search engine rankings because they avoid from viewing content of the website.
• Website should be entirely negotiable without having to rely on JavaScript because some people use browsers that do not support JavaScript.
• Avoid using poor HTML. An invalid HTML will create errors for search engines to navigate website.
• Always use Text based navigation.

6 February 2012 - 6/02/2012