SEO techniques: White Hat, Gray Hat and Black Hat SEO techniques.

Friday, 04 June 2010 00:40

SEO techniques: White Hat, Gray Hat and Black Hat SEO techniques.

5 September 2010 - 5/09/2010

If you are involved in online business and you are an owner of a website, all you need is to apply some effective SEO techniques so that you can attract genuine traffic on your website. There are many methods through which you can attract traffic on your website like traffic exchange, pay per click and many more. What will be better for you? Is it good that 1000 people daily visit your website but no one makes a purchase or 500 people visit and out of which 100 make purchase? The second option is good and this is only possible when you will use effective ways of SEO for promotion of your website. SEO techniques are being divided into 3 main types which are used by the webmasters all the time.

There are 3 major SEO techniques:

1. White hat SEO is that SEO which is accepted and considered by search engine ethical
2. Black hat SEO is that SEO which is not accepted and considered by search engine unethical
3. Gray hat SEO is that SEO which is intermediate between the white and the black SEO. Some search engines accept it but some don't.

White hat SEO technique.

It is an ethical SEO technique which is accepted by almost all the search engines. It is beneficial for both the website visitors and different search engines. The basic purpose of white hat SEO is to improve the results provided by different search engines without damaging the image of the website. It is an ongoing process which is usually slower than the black hat SEO.

White hat SEO is one of the best ways to promote your website using search engine in which the need of people is taken. This is a genuine way to attract traffic on the website, where the techniques are used like back link, article submission, keywords, link building and many more. Those people who invest lot of money on their website and want to run a long term business, they use this method. White hat SEO increases the rank of a website on search engine which is the most effective way to increase the traffic on the website. The genuine business personal will like to hire those companies who use the white hat SEO techniques so that they can keep the website on top ranks of search engine. By this method you will not only rank up your website on search engine but you will also get a chance to advertise through writing.

If you build your website for visitors and not for search engines, most probably your website will be considered using white hat seo. The content you offer should be natural, without hidden parts, forced keywords, etc.

Black hat SEO technique.

It is such a technique which is used to increase the page popularity and its position on different search engines. However black hat SEO is a technique which is not accepted by the search engines.  They are not beneficial to the website visitors as the only purpose of this SEO technique is to make the position of the page higher in the search engines. It doesn’t matter that how it makes the page higher on the search engines, they are related in only increasing the page popularity.

The thing to note here is that these techniques work only when the search engines are not aware of them. As soon as the search engine becomes aware about them, these techniques stop working because people are unaware of the fact that black hat SEO techniques can be responsible of your websites getting banned from the search engines. By chance, if you do not get yourself detected by the search engine itself, then the other websites who compete with search engines apply such techniques that can detect and report you to the search engines. And then as a result, your website will be banned.

There is one dark side in the field of SEO and that is black hat SEO. This is a spam way to increase the traffic on the website and to rank up a website on the search engines. Many owners of websites are using black hat SEO techniques in which they over use the keywords on the pages. Popular search engines now have the ability to judge the density of keywords and they bypass the page on which excessive keyword is used. One other technique in black hat SEO is to place hidden back links on different places. They try to submit articles on the website with excessive keyword but many popular article submission website do not accept the excessive keyword. This way of SEO may be effective for some time and bring the traffic but there is no future and there are more chances of declaring a website in category of scam.

The overtyping of different keywords in different things like in messages and comments, placing texts the same color as the background, having text in a very small size or positioned outside the screen area, etc. are just some of the black hat SEO strategies.

Search engines are smart enough to catch you with this kind of techniques, so our advice is to avoid using them.

Gray hat SEO technique.

Everything exists in market and one thing is in the middle and that is grey hat SEO techniques. Grey hat SEO technique is a combination of white hat and black hat techniques. The gray hat seo technique is the SEO technique which has more risks in it as compared to the white hat SEO techniques but such techniques are less likely to get your website banned from different search engines. However, they may often result fine and clear by the search engines. They are questionable in the terms of their character being like of a black hat SEO technique but over all this matter is being seriously considered to add the gray hat SEO techniques in the category of the black hat SEO techniques.

Seo experts recommendation:

It is highly recommended for those businesses personals that have invested a lot of money on their business and are serious to promote their website; they must use white hat SEO techniques and must save themselves from any kind of risk. Although it is expensive and takes a little time but it is long term technique.

5 September 2010 - 5/09/2010

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