Friday, 28 May 2010 17:25
5 September 2010 - 5/09/2010
The answer to this question is very simple. You shouldn't trust anyone.
If you intend to learn seo, there are a few ways of doing that.
One way is to hire inside a SEO company. Being inside their team, they have to learn you the GOOD seo techniques. But, of course this way is the harder way and for the most of us is out of discussion. Unless you are making a living from SEO, this is not an option.
For those who have a business website and can't afford to pay SEO experts to optimize their website the solution is to do the job themselves. And when I say this I mean to start learning seo.
If you want to learn seo, reading web articles about seo is not enough. Buying SEO Books doesn't help either. You see an interesting book title, you pay the money and you will then read the same things you find anywhere on the web for free.
First you should start searching the web for things like "seo", "learn seo", "seo articles", "seo tips", "seo tricks" and so on.
The idea is to find a good seo blog, hoping to learn some SEO from them.
You should pay a visit to some of the first 10 seo blogs you will find in the first 2 pages of results. If they are in the first 2 pages, THEY DO KNOW SEO for sure. But, if they do know seo doesn't mean they will expose their seo secrets to their competition.
1. Read their articles and see if those "seo tips & tricks" are applied to their websites. You should do this before applying them on your website. If they are, than it's ok to use those seo tips.
2. See what have all these websites in common. Those "things in common" are the seo tips you should know.
3. Compare those websites in every aspect, and you will realize why the first one is in front of the others in SERP. If you can't get it this way, compare the first one in the list to one from 50th page in SERP or something...Then it will be more obvious. By comparing them "in every aspect" I'm thinking of domain names, friendly urls, used technologies in creating the website, how old are the websites, how much content the websites have, how are they structured, how are they optimized for specific keywords or keyword phrases, backlinks number and value, etc.
4. Notice how all this websites are optimized for the keyword phrase you searched for when you found them. This is the correct way to optimize your website for a specific keyword.
You should never trust anyone who suggest that something is good or bad for seo. You should always experiment that fact and make the conclusions after you see the results. It's preferably not to experiment on the website of your business. You should do the experiments on a website you don't care for, because you may risk being penalized or, worse, banned by search engines if you do things wrong (spam, etc.).
5 September 2010 - 5/09/2010