Wednesday, 10 March 2010 00:24
This is a medium priority SEO tip.
By applying different styles or format to your keyword phrase, that text it will stand out. Search engines thinks that if one, two or more words have different format, that text is more important. This will also catch visitors eyes and they will find easier where the keyword phrase they searched for is mentioned inside the content.
To make the keyword phrase to stand out it's recommended to use the strong tag to bold the keyword phrase, the em tag to make the text italic or u tag to underline it. Search engines can read this tags, and will know that this text is more important than the surrounding text.
Here's some examples:
<strong> keyword phrase </strong>
<em> keyword phrase </em>
<u> keyword phrase </u>
You can also apply a different color or a bigger size with the font tag:
<font color="#FF0000"> keyword phrase </font>
<font size="+1"> keyword phrase </font>
You can do this by applying a css class to the keyword phrase, but it's better for search engine optimization to use the mentioned tags directly into the html code.
More free search engine optimization tips for your website promotion.