Search engine optimization tip: check the pagerank of your link exchange partners periodically.

Tuesday, 25 May 2010 10:22

This is a medium priority SEO tip.

This search engine optimization tip is important for your website for the following reasons:

When you exchange links with other websites first thing you check is their pagerank. The pagerank is the value given to a page by search engines. The bigger the pagerank is, the better.

If you exchange links with a website with higher pagerank, your website's pagerank (value) will increase. If you exchange links with a website with lower pagerank, its pagerank will increase and your pagerank may decrease.

It's not enough to check if the pagerank of your link exchange partner is high when you do the link exchange. You should check it periodically to see if it's still high. If is not high anymore, you may reconsider the link exchange deal.

Their pagerank drop may be the result of a penalization for spam or something similar. In this case, you find yourself in the situation of linking to a penalized website and your website's credibility will be reduced, or worse, your website may be penalized as well.

More free search engine optimization tips for your website promotion.