How to optimize an AdWords Campaign? Get an increased click through rate and decrease the cost per click you pay.

Monday, 22 March 2010 01:57

Optimize your AdWords Campaign to pay less money for more clients? Get an increased click through rate and decrease the cost per click you pay.

18 May 2012 - 18/05/2012

Given that promotional banners can be an excellent marketing tool, it is little wonder then that so many website owners commonly rely upon them as yet another asset at their disposal. However, the problem with an AdWords campaign is that it is and can be fairly costly to sustain especially in the long term meaning that if you are on a limited budget you will struggle. Many novice website owners end up spending a significant proportion of their time trying to determine the best ways of defraying the cost per click, with little success and so end up paying top dollar for an inferior product.

First off, too many website owners end up focusing too heavily upon the cost per click as opposed to the conversion rate meaning that they end up getting a false reading as well as seriously skewering their priorities. If you own a sales website which features products and or services then whilst you will want to optimize your AdWords campaign to attract more traffic, you need to ensure that you actually generate sales following these clicks.

This is where the conversion rates comes in handy, it will tell you at a glance whether you are investing your time and money in the right direction or whether you are merely squandering your precious resources.

Another vital safety mechanism to implement in regards to a AdWords campaign is to ensure that you actually set a clearly defined budget and above all else, actually follow it! By budgeting your money, you will be in a stronger position to negotiate and also to reduce wastage that will no doubt rear its ugly head from time to time.  One of the best ways to create an effective budget is to identify a ballpark figure, i.e. a sum of money you are prepared to spend, and the divide that by 30.

When it comes to a AdWords campaign, you need to emphasize quality over quantity and so adopting and relying upon a broad, generic list of keywords which only lightly touch upon your specific niche is not advisable. You will spread yourself too thin and not attract the type or volume of visitors you so urgently need. These broad dump lists as they are cruelly dubbed can quickly prove to be toxic if you are not careful as to how you use them.

18 May 2012 - 18/05/2012